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E. (Genja) Ferschtman MA MSc

External PhD candidate
Faculty of Social and Behavioural Sciences
Programme group:
Photographer: E. Ferschtman

Visiting address
  • Nieuwe Achtergracht 127
Postal address
  • Postbus 15776
    1001 NG Amsterdam
  • Research

    Current research project 

    Research into stimulating creativity by means of extra-disciplinary intervention to support the incubation mechanism

    Creative processes benefit from a temporary distraction, the ‘incubation phase’. Distraction may stimulate largely unconscious processes active during incubation, such as dissociation and bisociation, both contributing to originality. Educators could enhance students’ incubation by inserting a well-chosen contrasting sub-task, that distracts from the target task. It therefore stimulates the ongoing unconscious processes generating original ideas. Such a task might be found in contrasting Arts disciplines.

    The research aims to define, develop and test such contrasting sub-tasks. After instructional design studies, we will test the effectiveness on creative ideation after incubation, originality of the final product and metacognition, prerequisite for near-transfer.

  • Ancillary activities
    No ancillary activities